DataLion Features: Survey, Data, Dashboard & Export

DataLion is a web-based, end-to-end platform for survey and market-research data — from fieldwork through import, preparation, weighting and analysis to interactive dashboards and native PowerPoint. This overview gathers every capability along the workflow: survey, data, dashboard, export and platform.

Survey

Build a questionnaire, field it and turn responses into a live dashboard automatically.

Question types 20+ question types — from single choice to Likert matrix, each with correct analysis logic. Skip & display logic Skip logic, screen-out and display conditions (AND/OR) — plus randomization and quotas. AI questionnaire Turn a topic description into a complete questionnaire — or optimize a draft with AI. Survey distribution Public link, QR code, embed and one-time invite links — with URL-parameter capture. Design & whitelabel 16 ready-made design templates plus a custom builder — optionally without DataLion branding. Survey-to-dashboard Publishing auto-creates the dataset, codebook and a live dashboard — with zero recoding.

Data

Import, clean, weight and analyse your data with 20+ methods — no export, no R code.

Data import

SPSS import Load SPSS .sav files including variable and value labels — with zero recodes. Excel & CSV import Load Excel and CSV files — with automatic cleanup of column names. Database connectors Connect MySQL, Exasol, Oracle and other SQL, NoSQL and big-data sources. API import Connect data over an API — including integration with your survey platform. Scheduled imports Scheduled imports keep tracking dashboards current — with no downtime and no manual work. Multiple data sources Combine multiple data sources in one project — with filters that work across all of them.

Data preparation

Missing values Define missing values freely and exclude them per category — for honest bases. Recoding & variables Recode and compute new variables with SQL — right in the codebook, no export. Net & Top-Box scores Define Top-Box, Top-2, Top-3 and Bottom net rows once — consistent across every wave. Multi-response data Turn multiple-response questions into 0/1 variables — and reshape between long and wide. Custom KPIs Compute your own metrics with SQL — NPS, top-box indices and derived scores, right in the codebook.

Weighting

Weighting Weight to target distributions — with weighted bases and filter-triggered recalculation.

Analysis & statistics

Crosstabs Crosstabs with subcolumns, top-box nets, index and significance — with no export. Significance testing Chi², z- and t-test at 80–99% — as stars or letters, right in the table. Regression & models Linear and logistic regression, ANOVA, Lasso & Ridge — on the R engine. Driver analysis Relative importance: which factors drive NPS, satisfaction or loyalty. MaxDiff analysis Analyze MaxDiff: count (best−worst), aggregate logit and random-parameter logit. Price Sensitivity (PSM) Van Westendorp price sensitivity: optimal price point and acceptable price range from four price questions. Time series Smooth trends (SMA/EMA), project (WMA) and build moving sums. Sentiment & topic analysis Auto-code open ends: AI classifies every response by sentiment and topic.

Dashboard

Interactive drag-and-drop dashboards, 50+ chart types, trackers and reports.

Dashboard design

Drag-and-drop builder Build complete dashboards by drag & drop — no IT, no programming. Filters & drill-down Interactive filters, benchmarks and drill-downs — in real time, no reload. Design & themes Ready-made themes, custom colors and CSS — CI-compliant dashboards, even via an AI prompt.

Chart types

50+ chart types 50+ interactive chart types — drag a chart onto the grid, assign a question, done. Tables The flexible table chart type: metrics, difference columns, formatting and export. Heatmaps & polarity Scale batteries and image profiles as polarity charts or heatmaps at a glance. Geo maps & word clouds Regional data on the map, open ends as a word cloud.

Trackers & timelines

Trackers & waves Tracker dashboards that carry themselves forward wave after wave.

Reports & sharing

Reports Bundle tabs and widgets into one report — that refreshes itself, wave after wave. Sharing & embedding Share reports via a clean link, show them in presentation mode or embed them. Conditional formatting Colour cells by rule — and keep the colours in PowerPoint and PNG exports.

Export & integrations

Natively editable PowerPoint, Excel report books, PDF and AI access via MCP.

PowerPoint export Natively editable PowerPoint slides in your CI layout — never flat images. Excel report books Flexible Excel report books with your own KPIs, bases and filters. PDF export Export charts, dashboards and whole reports as PDF — rendered in the background. Image & CSV export Charts as PNG, JPEG or SVG in high resolution — raw data as CSV. Claude / MCP Connect DataLion to Claude over MCP — and drive it in plain language.

Platform & security

The codebook metadata engine, roles & permissions, a REST API and secure hosting in Germany.

Codebook The metadata engine: define variables, labels, nets and navigation once. Roles & permissions Roles, access profiles and multi-tenancy — everyone sees exactly what they should. Row-level access Data-level access profiles: each audience sees only its own rows — in the same dashboard. REST API Bind data and automate refreshes — with scoped tokens. Security & hosting Hosting in ISO 27001-certified data centers in Germany — GDPR-compliant.

All DataLion features