Enterprise dashboards for in-house market research
Consolidate all your studies and data sources in one platform — a single source of truth for sales, marketing and finance. Automated management reporting, fewer manual errors. Multi-client ready, ISO 27001-certified hosting, GDPR-compliant, made in Munich.
DataLion is a web-based platform for in-house market research, made in Munich. It consolidates many studies and data sources into a single source of truth, automates management reporting wave after wave, and delivers cross-department dashboards for sales, marketing and finance — multi-client ready, ISO 27001-certified hosting and GDPR-compliant.
- 🇩🇪 Made in Munich
- GDPR-compliant
- DPA included
- Hosted in Germany
Trusted by research, insights & media teams
- 50+ interactive chart types
- 20+ statistical methods
- SPSS · Excel · CSV import without data loss
- ISO 27001 certified data centers (Germany)
From many studies to one single source of truth
In many companies, ad-hoc studies, base surveys and tracking studies are scattered across survey tools, SPSS, Excel and PowerPoint. DataLion unites that chain in one platform — every department draws from the same data, with no export and no media break.
Here is the continuous flow — each step has its own page with the full detail:
- Survey software: run surveys — answers become SPSS variables automatically.
- Data import & integration: SPSS incl. labels, CSV, Excel, ASCII and databases (MySQL, Exasol, Oracle).
- Data preparation: weight, clean, recode — directly on the dataset.
- Analysis & statistics: 20+ procedures on an R engine incl. significance tests.
- Dashboard software: central dashboards and management reports in one click.
Dashboards for sales, marketing & finance
DataLion makes interactive dashboards accessible beyond the research team. Product management, marketing and finance filter live, drill down into the detail and track their KPIs across flexible time series — by drag & drop, with no programming.
More than 50 interactive chart types cover every question — from bars, lines and donut to network, chord and heatmap charts, plus MaxDiff, conjoint and price sensitivity. That frees the market research team to focus on strategic questions instead of report production.
- Self-service analysis for product, marketing & sales
- Interactive filters & drill-downs in real time
- 50+ chart types incl. MaxDiff, conjoint & heatmaps
- KPI tracking for CX, brand awareness and media usage
Automated management reporting
Report production eats hours while the next wave is already due. In DataLion, reports refresh automatically once set up, as soon as new data arrives. Continuous tracking studies are imported and recoded automatically — wave after wave, with no copy & paste.
Export reports in one click as natively editable PowerPoint in your own master, as flexible Excel report books, PDF, CSV or JPEG — or embed live dashboards directly into your portal and website. That cuts manual effort and the errors that come with it.
- Reports refresh automatically — wave after wave
- Native PowerPoint export in your own master, plus Excel, PDF & JPEG
- Automatic import & recoding for tracking studies
- Fewer manual steps = fewer errors in your reporting
Complex data, simple handling
DataLion speaks the language of in-house market research: handle weighting, flexible bases, multiple responses, recoding and the analysis of open-ended responses directly in the software — with no detour through SPSS or Excel.
For deeper insight, 20+ statistical procedures run on an R engine — from regression and driver analysis to ANOVA and significance tests at confidence levels from 80% to 99%. Varying survey periods and fragmented panel data come together cleanly too.
- Weighting, flexible bases & multiple responses
- Recode and compute new variables
- Analyze open-ended responses in a structured way
- Regression, driver analysis, ANOVA, significance tests
Company reports in your own CI
Reports and dashboards adapt fully to your corporate identity: your own PowerPoint master, custom color palettes and — when you want to go deeper — flexible layouts via themes and CSS.
Management reports and embedded live dashboards look like a single, coherent whole — consistent across every department and study.
- CI-compliant dashboards with themes, colors & CSS
- Your own PowerPoint master for every report
- Custom chart types such as MaxDiff, time series & heatmaps
- Consistent reporting across all departments
Multi-client, secure, governance-ready
For enterprises and larger insights teams, DataLion is multi-client ready and controls rights and roles per user — each department and business unit sees only what it is allowed to. Your sensitive data stays in safe hands throughout.
- Multi-client ready with rights & roles per user
- SSO and on-premise hosting available on Enterprise
- ISO 27001-certified data centers in Germany
- 100% GDPR-compliant, DPA included, IP-restricted access
See DataLion with your own data
Start a free trial or book a personal demo — from raw data to a finished dashboard.
What users say about DataLion
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Very professional company, attentive to the customer needs, provider of a great software and service.
Generoso M. CRM Analyst · Automotive via G2 -
The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
Robert Q. Managing Director via G2 -
User-friendliness, especially for market research topics. Structured backend with many customization options.
Verified user Market Research via G2 -
The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
Verified user Leisure, Travel & Tourism via G2
We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
The platform in detail
Common questions about in-house market research
How does DataLion create a single source of truth?
Can other departments use DataLion without research expertise?
Does DataLion automate wave-over-wave reporting?
Is DataLion multi-client ready and enterprise-grade?
Can reports match our corporate design?
Which data and formats can I import?
Ready for in-house market research in one platform?
Try DataLion free with your own studies — from a central data base to automated management reports. Or book a personal demo and see the platform live.