Dashboards & reporting for publishers and media houses
Combine your data from TV, online, radio and print into cross-media KPIs — and deliver advertisers interactive live reports instead of static PDFs. From the newsroom to the boardroom, mobile and in fullscreen. ISO 27001-certified hosting, GDPR-compliant, made in Munich.
DataLion is a web-based dashboard and reporting platform, made in Munich, for publishers and media houses across TV, online, radio and print. It combines many media data sources into cross-media KPIs, reach and circulation metrics and benchmarks — and delivers advertisers interactive live reports instead of static PDFs. ISO 27001-certified hosting, GDPR-compliant.
- 🇩🇪 Made in Munich
- GDPR-compliant
- DPA included
- Hosted in Germany
Trusted by research, insights & media teams
- 50+ interactive chart types
- 20+ statistical methods
- SPSS · Excel · CSV import without data loss
- ISO 27001 certified data centers (Germany)
From many media data sources to the client report
Media houses otherwise juggle separate silos: reach here, sales figures there, campaign performance in the next tool, and the presentation laboriously rebuilt in PowerPoint at the end. DataLion unites that chain in one platform — many sources flow into one live dashboard, each step builds on the previous one, with no export and no media break.
Here is the continuous flow — each step has its own page with the full detail:
- Data import & integration: SPSS incl. labels, CSV, Excel, ASCII and databases (MySQL, Exasol, Oracle).
- Data preparation: weight, clean, recode — directly on the dataset.
- Analysis & statistics: 20+ procedures on an R engine incl. driver analysis and forecasts.
- Dashboard software: interactive cross-media dashboards and reports in one click.
- Survey software: reader and viewer surveys — answers become variables automatically.
Reach, circulation & audiences in one view
Combine data from TV, online, radio and print in a single dashboard and see reach, circulation, audiences and campaign performance at a glance. Your teams filter live, drill down into individual segments and compare across flexible time series.
With benchmarks you show how individual campaigns, ad placements or content segments perform against each other — and with KPI forecasts you look ahead to revenue predictions and upcoming waves.
- Cross-media reach, circulation & audience KPIs unified
- Benchmarking of campaigns, placements & content segments
- KPI and revenue forecasts for yield optimization
- Interactive filters & drill-downs in real time
Interactive client reports instead of static PDFs
Give your advertisers and agencies interactive live reports they can filter and explore by their own campaign KPIs — instead of emailing a static PDF once a month. Through multi-client whitelabel portals, every client sees only their own data, fully in your corporate design.
With rights and roles you control, freemium- or paywall-style, which metrics are freely accessible and which premium insights sit behind the login. When you need classic formats, you export any report fully on-brand.
- Whitelabel client portals, multi-client & on-brand
- Freemium/paywall logic via rights & roles per client
- Embedded live dashboards for website & client portal
- Native PowerPoint export, Excel report books, PDF, CSV & JPEG
Mobile-first & fullscreen — data at hand everywhere
Your dashboards adapt automatically to smartphone, tablet and desktop — so editorial, sales and management have the key KPIs at hand on the go too. In fullscreen mode, individual dashboards take center stage in meetings and on newsroom screens.
More than 50 interactive chart types cover every question — from bars, lines and donut through time series to network, chord and heatmap charts, word clouds and maps.
- Mobile-first: responsive on smartphone, tablet & desktop
- Fullscreen dashboards for meetings & newsroom screens
- 50+ chart types incl. heatmaps, network & word cloud
- Drag-&-drop dashboards, no programming
AI agents like Claude speed up reporting
Through the Model Context Protocol (MCP) you connect DataLion to AI agents like Claude — and have them build dashboards, import data and create reports in plain language.
On import, AI-powered data recognition detects structures and metadata automatically and suggests matching codebook columns — ideal for recurring tracking reports that refresh automatically wave after wave. Learn more on the AI market research page.
- MCP integration for Claude & other AI agents
- AI data recognition & automatic codebook mapping
- Auto-refreshing reports & tracking studies — wave after wave
- A new DataLion version every two weeks
Multi-client ready & GDPR-compliant
Whether a publisher, broadcaster or sales house: DataLion is multi-client ready, fully customizable to your corporate design, and controls rights and roles per team and client. So you bundle many clients and channels securely in one platform.
- Multi-client ready for whitelabel & agency setups
- CI-compliant dashboards with themes, colors & CSS
- ISO 27001-certified data centers in Germany
- 100% GDPR-compliant, DPA included, on-premise & IP restriction available
See DataLion with your own data
Start a free trial or book a personal demo — from raw data to a finished dashboard.
What users say about DataLion
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Very professional company, attentive to the customer needs, provider of a great software and service.
Generoso M. CRM Analyst · Automotive via G2 -
The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
Robert Q. Managing Director via G2 -
User-friendliness, especially for market research topics. Structured backend with many customization options.
Verified user Market Research via G2 -
The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
Verified user Leisure, Travel & Tourism via G2
We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
The platform in detail
Common questions for publishers & media houses
How does DataLion combine cross-media KPIs from TV, online, radio and print?
Can I give advertisers interactive reports instead of PDFs?
Are the dashboards mobile and fullscreen ready?
Do media reports refresh automatically in real time?
Which formats can I export reports in?
Is DataLion multi-client ready and GDPR-compliant?
Ready to turn your media data into live reports?
Try DataLion free with your own data — from many sources to a cross-media dashboard and client report. Or book a personal demo and see the platform live.