The end-to-end platform for market research
From the survey through preparation and statistics to the interactive dashboard and native PowerPoint report — all in one software. Built by market researchers for market researchers. ISO 27001-certified hosting, GDPR-compliant, made in Munich.
DataLion is a web-based market research platform, made in Munich, that covers the entire workflow — from surveys through data preparation and statistics to interactive dashboards and automated reports. Built by market researchers for market researchers: 50+ chart types, native PowerPoint export, ISO 27001-certified hosting and GDPR-compliant.
- 🇩🇪 Made in Munich
- GDPR-compliant
- DPA included
- Hosted in Germany
Trusted by research, insights & media teams
- 50+ interactive chart types
- 20+ statistical methods
- SPSS · Excel · CSV import without data loss
- ISO 27001 certified data centers (Germany)
The market research reporting bottleneck
- Data lives in four tools — survey platform, SPSS, Excel, PowerPoint — and every wave means re-exporting and rebuilding.
- Clients want to explore the data themselves, but all you can send is a static PDF.
- Tracking studies eat days of manual chart-building that should go into insight.
From survey to report — with no tool switching
Market research usually means: collection in one tool, prep in SPSS, charts in Excel, the presentation in PowerPoint. DataLion unites that chain in one platform — each step builds on the previous one, with no export and no media break.
Here is the continuous flow — each step has its own page with the full detail:
- Survey software: questionnaires with 20+ question types — answers become SPSS variables automatically.
- Data import & integration: SPSS incl. labels, CSV, Excel, ASCII and databases.
- Data preparation: weight, clean, recode — directly on the dataset.
- Analysis & statistics: 20+ procedures on an R engine incl. significance tests.
- Dashboard software: interactive dashboards and reports in one click.
Dashboards that impress — via drag & drop
Assemble meaningful dashboards in minutes — with no manual and no programming. Your internal and external clients filter live, drill down into the detail and compare waves across flexible time series.
More than 50 interactive chart types cover every question — from bars, lines and donut to network, chord and heatmap charts, plus MaxDiff, conjoint and price sensitivity.
- Dashboards by drag & drop, not programming
- Interactive filters & drill-downs in real time
- 50+ chart types incl. MaxDiff, conjoint & heatmaps
- For tracking, ad-hoc and panel data
Native PowerPoint export — in your CI
Export reports in one click as natively editable PowerPoint with any number of slides. Unlike many tools, charts are inserted as real PowerPoint diagrams — and with your own PowerPoint master you keep full control over layout and design.
Once set up, reports refresh automatically as new data arrives. Continuous tracking studies can be imported and updated automatically — including variable recoding.
- Real PowerPoint diagrams with your own master
- Flexible Excel report books, PDF, CSV & JPEG
- Reports refresh automatically — wave after wave
- Embedded live dashboards for website & portal
Weighting, statistics & open-ended responses
DataLion speaks the language of market research: handle weighting, flexible bases, recoding and the AI-powered analysis of open-ended responses (sentiment & topics) directly in the software — with no detour through SPSS or Excel.
For deeper insight, 20+ statistical procedures run on an R engine — from regression and driver analysis to ANOVA and significance tests at confidence levels from 80% to 99%.
- Weighting & flexible bases per question
- Recode and compute new variables
- Code open ends by sentiment & topic with AI
- Regression, driver analysis, ANOVA, significance tests
AI agents like Claude speed up research
Through the Model Context Protocol (MCP) you connect DataLion to AI agents like Claude — and have them build dashboards, import data and create reports in plain language.
On import, AI-powered data recognition detects structures and metadata automatically and suggests matching codebook columns. Learn more on the AI market research page.
- MCP integration for Claude & other AI agents
- AI data recognition & automatic codebook mapping
- A new DataLion version every two weeks
Institutes, enterprises & agencies
Whether a market research institute, in-house research in an enterprise, or an agency: DataLion is multi-client ready, fully customizable to your corporate design, and controls rights and roles per team and client.
See it in practice in our Nielsen Sports customer success story. Your sensitive respondent data stays in ISO 27001-certified data centers in Germany — GDPR-compliant, with a DPA and optional on-premise hosting.
- Multi-client ready for agency & institute setups
- CI-compliant dashboards with themes, colors & CSS
- Rights & roles per user
- ISO 27001-certified hosting, GDPR, DPA included, on-premise available
What you can build with DataLion
See DataLion with your own data
Start a free trial or book a personal demo — from raw data to a finished dashboard.
What users say about DataLion
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Very professional company, attentive to the customer needs, provider of a great software and service.
Generoso M. CRM Analyst · Automotive via G2 -
The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
Robert Q. Managing Director via G2 -
User-friendliness, especially for market research topics. Structured backend with many customization options.
Verified user Market Research via G2 -
The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
Verified user Leisure, Travel & Tourism via G2
We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
The platform in detail
Common questions about the market research software
What makes DataLion an end-to-end market research platform?
Can I export reports natively to PowerPoint?
Is DataLion suitable for tracking studies?
Which data and formats can I import?
Which statistical procedures does DataLion offer?
Is DataLion GDPR-compliant and suitable for institutes?
Ready for market research in one platform?
Try DataLion free with your own data — from the survey to the finished dashboard. Or book a personal demo and see the platform live.