Measure price sensitivity — the optimal price from four questions
Run the Van Westendorp Price Sensitivity Meter (PSM) right in DataLion: four price curves, the optimal price point and the acceptable price range — filterable by segment, with no export.
DataLion ships the Van Westendorp Price Sensitivity Meter (PSM) as a native chart type. From the four price questions — too cheap, cheap, expensive, too expensive — it plots the cumulative price curves and computes the optimal price point (OPP) plus the acceptable price range between the lower and upper bounds (PMC and PME) — directly on your data.
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Derive the right price from your audience
The Van Westendorp method does not ask for one price but for four thresholds: at what point is a product too cheap (quality doubts), cheap (a good deal), expensive (getting steep) and too expensive (out of the question)?
Those four questions build a robust picture of willingness to pay — without respondents naming a concrete price. DataLion plots the cumulative curves right in the dashboard.
- Four price questions instead of one point estimate
- Willingness to pay without a direct price ask
- Cumulative price curves right in the dashboard
- Established Van Westendorp methodology
Optimal price point and acceptable price range
DataLion computes the key intersections automatically: the optimal price point (OPP) where „too cheap" and „too expensive" cross, plus the acceptable price range between the lower bound (Point of Marginal Cheapness) and the upper bound (Point of Marginal Expensiveness).
At a glance you see the corridor your price should sit in — and which point promises the least buyer resistance.
- Optimal price point (OPP) marked automatically
- Lower bound (Point of Marginal Cheapness)
- Upper bound (Point of Marginal Expensiveness)
- Acceptable price range as a clear corridor
Break it down by segment, wave and market
Because PSM is a native chart type, it runs with your filters and segments: compute price sensitivity for individual audiences, countries or waves and compare where willingness to pay diverges.
The analysis runs directly on your data in the dashboard — with no export to a separate pricing tool, in your own CI and shareable as PowerPoint.
- PSM by segment, country or wave
- Combines with interactive filters
- No separate pricing tool needed
- Shareable as a dashboard and PowerPoint
See DataLion with your own data
Start a free trial or book a personal demo — from raw data to a finished dashboard.
What users say about DataLion
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More analysis features
Common questions about price sensitivity
What price analysis does DataLion offer?
Which metrics does the PSM chart return?
Which questions do I need for a PSM analysis?
Can I analyze price sensitivity by segment?
Find the right price
Try DataLion free and analyze your Van Westendorp price questions directly — optimal price point and price range, with no export. Or book a personal demo.