Regression & models — on the R engine

Run linear and logistic regressions, ANOVA and more right in the tool. Select variables via stepwise, Lasso or Ridge — on an R engine, with no data export and not a line of R code. Made in Munich.

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DataLion dashboard with regression results and coefficients

DataLion runs regressions and models directly on an R engine: linear, ordinal, Poisson, binomial, multinomial, negative binomial and quasi-Poisson, plus ANOVA and two-way ANOVA. You select variables via stepwise (forward/backward/both), Lasso or Ridge — with no data export and no R code.

  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany

Trusted by research, insights & media teams

  • YouGov
  • SevenOne Media
  • Mediengruppe RTL Deutschland
  • Nielsen Sports
  • mobile.de
  • 50+ interactive chart types
  • 20+ statistical methods
  • SPSS · Excel · CSV import without data loss
  • ISO 27001 certified data centers (Germany)

From the linear model to count-data regression

DataLion covers the regression families that matter in market research: linear regression for metric outcomes, ordinal/ordered logit for scales, binomial and multinomial for categorical results, and Poisson, negative binomial and quasi-Poisson for count data.

You pick the right model, DataLion runs it on the R engine and reports the results right in the dashboard — without exporting data or writing R code.

  • Linear regression for metric outcomes
  • Ordinal/ordered logit regression for scales
  • Binomial and multinomial for categorical results
  • Poisson, negative binomial and quasi-Poisson for count data
Regression output with coefficients in a DataLion dashboard

Select variables automatically

Which predictors belong in the model? DataLion supports stepwise selection (forward, backward or both) plus Lasso and Ridge to turn many candidates into a parsimonious, stable model.

Lasso and Ridge regularize the coefficients — useful when many correlated variables are in play and a robust model is needed.

  • Stepwise forward, backward and both
  • Lasso for parsimonious models
  • Ridge against multicollinearity
  • Robust models from many candidates

ANOVA and two-way ANOVA

To compare means across groups, DataLion runs ANOVA and two-way ANOVA — including the interaction of two factors.

Together with the significance tests, you have the full inference toolkit in one place: from a simple column comparison to a multi-factor model.

  • One-way ANOVA across groups
  • Two-way ANOVA with interaction
  • Consistent with the significance tests
  • All on the same R engine
Group comparison as a chart in a DataLion dashboard

Model without a media break

Because the models run directly on your dataset in DataLion, there is no export to R, SPSS or Python and no re-importing of results. You model on the same weighted data you use to build crosstabs and charts.

In particular, the driver analysis (relative importance) builds on this model foundation to show which factors explain an outcome most.

  • Models directly on the dataset — no export
  • The same weighted data as for tables
  • 20+ predefined procedures in one place
  • The basis for driver analysis (relative importance)

See DataLion with your own data

Start a free trial or book a personal demo — from raw data to a finished dashboard.

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Top rated

4.5 out of 5 stars on G2 and OMR Reviews

What users say about DataLion

  • Very professional company, attentive to the customer needs, provider of a great software and service.
    Generoso M. CRM Analyst · Automotive via G2
  • The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
    Robert Q. Managing Director via G2
  • User-friendliness, especially for market research topics. Structured backend with many customization options.
    Verified user Market Research via G2
  • The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
    Verified user Leisure, Travel & Tourism via G2
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We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
Jens Falkenau, Vice President of Market Research · Nielsen Sports
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More analysis features

Common questions about regression & models

Which regression models does DataLion offer?
Linear, ordinal (ordered logit), Poisson, binomial, multinomial, negative-binomial and quasi-Poisson regression, plus ANOVA and two-way ANOVA — all on the R engine.
Can I have variables selected automatically?
Yes. DataLion supports stepwise selection (forward, backward and both) as well as Lasso and Ridge, to turn many candidates into a parsimonious, robust model.
Do I need to know R or export data?
No. The models run on an R engine in the background, but you pick the procedure with a click. Neither R code nor a data export is required.
Does DataLion support ANOVA?
Yes, one-way ANOVA and two-way ANOVA including the interaction of two factors — consistent with the rest of the significance tests.
How do regression and driver analysis relate?
Driver analysis uses the model foundation as a relative-importance analysis (variance decomposition) to show which factors explain an outcome like NPS or satisfaction most.

Run your first model

Try DataLion free: regressions, ANOVA and variable selection right in the tool — with no export. Or book a personal demo.

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